🎬 Behind the Course: A Grit-Filled Journey from Idea to Impact
Products are often seen… but rarely do we talk about the pain, the push, and the persistence that go into meeting true quality expectations.
When we began designing our *Udemy course, we knew we wanted more than just content — we wanted an *experience. We envisioned a *physically immersive, hands-on training* experience translated effectively into an online format without losing its soul.
Sounds simple, right?
Not quite.
💡 The Spark: From Idea to Voice of Customer
It started with a mission — to provide high-quality, first aid and CPR education that healthcare workers and caregivers could trust. But instead of rushing to production, we did the hard, necessary work: Active listening.
We engaged with healthcare professionals, CPR coaches, and trainees, collecting feedback from previous live trainings, post-class reviews, and informal chats. Their voices echoed the same needs:
- “We want real-life scenarios, not robotic lectures.”
“Make it feel like I’m in a physical class, even though it’s virtual.”
“I need to hear myself in the voice of the trainer.”
So we took those voices seriously. And that’s when the real work began.
🎞 The Grind: Edits, Exhaustion, and Execution
What most viewers won’t see is the countless hours of editing our Video Editor poured into every episode. Each segment was:
Edited *5 to 6 times
Re-translated for clarity and accessibility
Voice adjusted to fit emotional tone and cultural relevance
visually restructured to simulate in-person coaching energy
The video was not just edited — it was sculpted. Episode by episode.
The agile team behind the course sprinted hard iteration after iteration constantly refining, constantly testing. And yes, we were exhausted,
but our goal was clear: Not to compromise on quality.
💳 The Unexpected Hurdle: Payments and Platform Verification
Just when we thought we were close to launch, another hurdle showed up: the payment gateway.
Our payment platform required endless rounds of verification — documents submitted, re-submitted, calls made.
And just as one set of documents cleared, another requirement emerged.
It took us a full month before Payoneer finally greenlit our integration.
🤝 Stakeholder Buy-In: Aligning Vision, Value, and Voice
To keep stakeholders aligned — especially with all these moving pieces. we doubled down on transparent communication
Weekly stand-ups with updates on progress and blockers
Feedback loops with course trainers and curriculum lead
Regular check-ins on deadlines, and learner experience
Product testing and product Quality management
Getting buy-in wasn’t just about ticking boxes — it was about sharing the vision and showing the value this course would bring to the healthcare ecosystem.
✅ The Closure: It Wasn’t Just a Launch. It Was a Milestone.
We’ve finally arrived at the launch, but this isn’t the end — it’s a celebration of resilience, learning, and leadership
Every edit, every delay, every round of stakeholder feedback brought us one step closer to this moment where learners around the world can now gain certified, high-quality CPR training in a format that feels close, connected, and credible.
So when you see the course live on Udemy… know this:
It’s not just a course. It’s our story of service, grit, and commitment to excellence
Product Launch team
Chioma Okere-Chief Operating officer
Akachukwu Obiaju-Video Editor/Graphics
Soneye Segun-Product Marketing
